What are the best practices in marketing to business customers online? With the rise of self-publishing and changes in Google Search, reports are saying that content marketing still needs a creative fix. Are traditional ways of marketing more effective than doing it through social channels? Eric Schwartzman and Paul Gillin, co-authors of the first book written for B2B ( Social Marketing to the Business Customer ) talk about the latest on the Social Web – from LinkedIn integration to social search… and more in this feature from On the Record Online.
To Listen to this Podcast, please click HERE.